The first half of the 2021 subscriber number (82.1 m) is currently the latest available number. These figures count multi-user plans as a single subscription and exclude limited-tier services. This is a record number and up 13% from the previous year. 82.1 million Americans are paid subscribers to on-demand music streaming.Īccording to RIAA music streaming data statistics (2021), in 1H of 2021, 82.1 million Americans are paid subscribers to on-demand music streaming services. (4) This is currently the latest last full-year streaming market size number available.Īccording to Allied Market Research music streaming research, the global music streaming industry is expected to reach $24.7 billion by 2027. (3) Global MusicĪccording to the last IFPI music streaming services statistics, global streaming music revenues grew to $13.4 billion in 2020. In the two years since 1H of 2019, paid music subscription revenues have grown 40%. The data shows strong and clear year-over-year growth in the music streaming trend, regardless of the Covid spike. (3)Īd-supported on-demand audio and video streaming make up 13% of the total streaming revenue. This number was $4.6 billion in 1H of 2021 and up 26% year-over-year. Paid streaming subscriptions account for the largest share (78%) of streaming revenues in the U.S. The music streaming category includes paid subscription services, ad-supported services, digital and customized radio, and licenses for music on Facebook and digital fitness apps. music industry revenues, about the same level as the previous year. music streaming statistics (2021), music streaming accounted for 84% of total U.S. music industry revenue.Īccording to the Recording Industry Association of America (RIAA) U.S. Interestingly enough, radio engagement was 16%, notably higher than short-form video apps. The second highest part of music engagement comes from video streaming (22%) like Youtube and short-form video apps (11%) like TikTok. The data based on 21 countries show that the weekly music engagement is dominated by 32% of music streaming (including Spotify, Apple, and Deezer). That’s the equivalent of listening to 368 3-minute songs a week or 32 songs a day. The total time spent globally listening to music each week is 18.4 hours or 1.6 hours per day. SubscribersĪccording to the IFPI music streaming service statistics (2021), global music listening time through subscription audio streaming rose 51% in 2021. These numbers show that the interest in on-demand music streaming services has been strong during the Covid lockdowns. This was a strong growth of 26.4% (109.5 million) from the year before. Global music subscribers surged 26.4% to 523.9 million during the Covid pandemic.Īccording to the Midia music streaming industry statistics (2021), global music subscribers surged to 523.9 million in q2 of 2021. Gamers are 14% more likely to be paying for music streaming services.ġ.The #1 reason for a paid subscription is to avoid ads interrupting the music.Spotify is the dominant music streaming service with 180 million subscribers.R&B/hip-hop is the most popular streaming genre in the U.S.There are 3.6 music streamers for every paid subscription.Americans stream on average 75 minutes of music per day.82.1 million Americans are paid subscribers to on-demand music streaming.Music streaming makes up 84% of the U.S.Global music subscribers surged 26.4% to 523.9 million during the Covid pandemic.Highlights of music streaming industry statistics: Here’s what the latest research tells us about the music streaming statistics. The growth of the music streaming platforms is fueled by Gen Z and Millennials who prefer the subscription economy. Streaming is the driving force of the music industry, making up the lion’s share of the revenue.
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